Privacy Policy

Introduction

This Policy applies to all websites, landing pages, and online services operated by Value-First Home Team, including our primary website and any marketing or evaluation landing pages.

Our privacy practices are governed by the Personal Information Protection and Electronic Documents Act (PIPEDA) and British Columbia's Personal Information Protection Act (BC PIPA), as applicable. Where these laws overlap, we apply the higher standard of protection.

What Is Personal Information?

"Personal information" means information about an identifiable individual, as defined under applicable privacy laws. This may include information such as your name, email address, telephone number, property address, or other information you choose to provide to us.

Personal information does not include aggregated or anonymized information that cannot reasonably be used to identify an individual.

Information We Collect

a) Information You Provide Voluntarily

We collect personal information that you choose to provide when you:

• Complete a contact, consultation, or evaluation request form
• Request information about our services
• Communicate with us by email or telephone

This information may include your name, contact details, property-related information, and any additional information you choose to include in your message. You are not required to provide personal information unless you wish to request services or be contacted by us.

b) Automatically Collected Website Information (Analytics)

When you visit our websites, we automatically collect limited technical and usage information in aggregated form for analytics, measurement, and advertising purposes, including:

• Pages visited and time spent on pages
• Referral source (e.g., search engine or advertisement)
• General geographic region (such as city or area)
• Device type, browser type, and operating system

This information may be collected through tools such as Google Analytics, Google Ads, Meta Pixel, and similar technologies. The information is generally used in aggregated, statistical, or pseudonymous form, and we do not attempt to use this data to directly identify individual visitors.

Purpose of Collection and Use

We collect and use personal information for the following purposes:

• To respond to inquiries and evaluation requests
• To communicate with individuals who request information or services
• To prepare real estate evaluations or market information
• To operate, maintain, and improve our websites
• To measure the effectiveness of our advertising and marketing efforts
• To show relevant real estate content, services, or advertising to individuals who have previously visited our website
• To comply with legal and regulatory requirements

Advertising, Analytics, and Measurement Practices

a) Analytics

We use Google Analytics and similar tools to measure website traffic and understand how visitors interact with our websites. These tools may use cookies or similar technologies to collect usage data. The information collected is generally aggregated, statistical, or pseudonymous in nature.

b) Conversion Tracking

We use conversion tracking to understand whether visitors complete specific actions, such as submitting a contact or evaluation request form. This helps us assess the effectiveness of our advertising campaigns and improve our marketing efforts.

c) Advertising and Remarketing

We may use advertising technologies such as Meta Pixel (Facebook and Instagram) and Google Ads to measure website activity and deliver relevant advertisements. These tools may use cookies or similar technologies to:

• Understand how visitors interact with our website
• Measure the effectiveness of advertising campaigns
• Show relevant real estate listings, services, or marketing content to users who have previously visited our website

These technologies may collect device identifiers, browsing behaviour, referral information, and general location information such as city-level data. We do not use this information to directly identify individual visitors.

d) Future Technologies

From time to time, we may evaluate or implement additional analytics, advertising, or measurement tools. If we introduce technologies involving the collection or use of personal information beyond what is described in this Policy, we will update this Privacy Policy accordingly and, where required by applicable privacy legislation, obtain appropriate consent before such technologies are activated.

Cookies and Similar Technologies

Our websites currently use cookies and similar technologies for:

• Basic website functionality
• Remembering user preferences
• Measuring aggregate website usage
• Conversion tracking and advertising measurement
• Advertising and remarketing purposes

Cookies typically collect device or usage identifiers rather than direct identifiers like your name. However, in some contexts these identifiers may be considered personal information under applicable law.

We may also use cookies and similar technologies provided by third-party platforms such as Meta and Google to support advertising and remarketing. These technologies help us measure campaign effectiveness and show relevant real estate content or services to individuals who have previously visited our website.

You can control or disable cookies through your browser settings. Disabling cookies may affect certain website features.

For more information on how Google collects and processes data: policies.google.com/privacy

To opt out of Google Analytics tracking: tools.google.com/dlpage/gaoptout

Consent

By using our websites, you consent to the collection and use of information as described in this Privacy Policy.

When you submit a form on our website or landing pages, you provide express consent for us to collect and use your personal information to contact you regarding your request.

You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice.

If we send marketing communications, such as market updates, you may opt out at any time by using the unsubscribe option provided or by contacting us directly.

By using our site and submitting forms, you also consent to the use of cookies, analytics, conversion tracking, and advertising or remarketing technologies as described in this Policy, subject to your browser settings and applicable law.

Disclosure

a) Disclosure of Personal Information

We may share personal information with trusted service providers who assist us with our operations, only to the extent necessary to provide those services on our behalf. We do not sell personal information to third parties.

We may also disclose personal information where required by law, regulation, or to respond to lawful requests by courts or regulatory authorities.

b) Categories of Third-Party Service Providers

The categories of third-party tools and platforms we use that may process personal information include:

• Website hosting and infrastructure — platforms that serve and support our websites
• CRM and marketing automation — tools used to manage leads, client communications, and follow-up, including HubSpot
• Analytics and advertising measurement — tools used to measure website performance, campaign effectiveness, audience activity, and remarketing, including Google Analytics, Google Ads, and Meta Pixel
• Communication tools — email and messaging platforms used to respond to inquiries
• AI-assisted tools — we may use artificial intelligence tools to assist with drafting communications, preparing market information, or other internal tasks. Where personal information is involved, we use reputable platforms and take reasonable steps to ensure appropriate data handling. We do not use AI tools to make automated decisions about individuals.

c) International Processing

Some service providers may process information outside of Canada, including in the United States. In such cases, personal information may be subject to the laws of those jurisdictions. We remain responsible for personal information in our custody or control and take reasonable steps to ensure it is appropriately protected.

Safeguards

We use reasonable administrative, technical, and physical safeguards to protect personal information against loss, theft, unauthorized access, disclosure, or misuse. These measures include:

• Encrypted transmission of personal information over the internet (SSL/TLS)
• Access controls limiting who within our team can view personal information
• Use of reputable, industry-standard third-party platforms with their own security certifications and data protection commitments
• Regular review of the tools and services we use to ensure appropriate data handling practices

No method of transmission over the internet is completely secure. In the unlikely event of a privacy breach that poses a real risk of significant harm, we will notify affected individuals and report to the applicable privacy authority as required by law.

Access and Correction

You have the right to request access to, and correction of, your personal information in our custody or control, subject to applicable legal limitations. We will respond to access and correction requests within 30 business days of receipt. If we are unable to fulfill a request in full, we will explain why in writing.

Requests may be submitted using the contact information in Section 15.

Retention

We retain personal information only as long as necessary to fulfill the purposes for which it was collected or as required by law.

Links to Other Websites

Our websites may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies.

Children's Privacy

Our services and website are intended for adults and are not directed at individuals under the age of 19. We do not knowingly collect personal information from minors. If you are under 19, please do not provide any personal information on our website.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The most current version will always be available on our websites and will reflect the date of last update.

Contact

For any privacy-related inquiries or to request access to your data, please contact David Maitre Personal Real Estate Corporation, who serves as our primary point of contact for privacy matters.