Why Value-First?
Full service. Experienced agents. Fair commission.
Selling your home is a major financial decision. We believe you should receive experienced advice, professional marketing, skilled negotiation, and attentive service without giving up more of your equity than necessary.
1,000+
Homes Sold*
25+
Years Experience*
2%
Total Commission*
A simpler approach to selling.
We built Value-First around a straightforward idea: provide the service and experience sellers expect, charge a fair fee, and put the client's interests first. No gimmicks. No pressure. Just clear advice and professional representation from start to finish.
The Value-First difference
What matters most when you sell your home.
Good representation is not about flashy promises. It is about making sound decisions, presenting your property well, negotiating carefully, and knowing somebody experienced is looking after the details.
1
Experience you can rely on
Between us, we have more than 25 years of combined experience and over 1,000 completed home sales.* We have worked through changing markets, complicated negotiations, and the many issues that can arise between listing and completion.
2
Full-service representation
Professional photography, floorplans, MLS® and Realtor.ca exposure, showing coordination, pricing strategy, offer review, negotiation, contract management, and support through closing. The services sellers expect are included.
3
A fee that leaves you more equity
Our total commission is 2% of the sale price, subject to a $9,950 minimum.* For many homeowners, that means keeping thousands more from the sale while still receiving professional representation.
What full service means
Everything is fully covered.
A lower commission should not mean less care or less professionalism. We focus on the parts of the sale that directly affect your experience, your risk, and your result.
Pricing and market strategy
Clear, evidence-based advice about value, timing, preparation, and how to position your property.
Professional presentation and marketing
Photography, floorplans, online exposure, MLS®, Realtor.ca, and a coordinated launch designed to attract buyers.
Offer strategy and negotiation
Careful review of price, terms, conditions, timelines, and the issues that matter beyond the headline number.
Contract management through completion
Ongoing communication, subject management, transaction oversight, and support through possession.
Two-agent model
Two experienced agents. Clear roles.
Rather than one person trying to handle every phase of the sale, we divide responsibilities so that each stage has an experienced agent specifically focused on it.
You still have a team working for you, but with clear accountability from preparation through closing.
David
Pricing, preparation & launch
David primarily handles your home evaluation, pricing strategy, listing preparation, marketing, photography coordination, and launch.
Derek
Offers, negotiation & closing
Derek primarily handles buyer-agent communication, offers, negotiation, contract details, subjects, and the transaction through completion.
The economics
Full service shouldn't require a high commission.
Real estate commissions are negotiable, and different brokerages use different fee structures. Our model is simple: a total commission of 2% of the sale price, subject to a $9,950 minimum.*
1% listing side — paid to our brokerage.*
1% buyer side — offered to the cooperating buyer's brokerage.*
$10,000–$20,000 common savings for many homes in our typical market range.*
Thinking about selling?
Find out what your home may be worth — and what you could save.
Request a free home evaluation and savings report. We'll give you useful information and let you decide what, if anything, you'd like to do next.
Request My Free Home EvaluationNo pressure. No obligation.
See whether Value-First is the right fit for you.
If you're considering selling, we're happy to talk through your situation, answer your questions, and give you a clear picture of your options.
The data relating to real estate on this website comes in part from the MLS® Reciprocity program of either the Greater Vancouver REALTORS® (GVR), the Fraser Valley Real Estate Board (FVREB) or the Chilliwack and District Real Estate Board (CADREB). Real estate listings held by participating real estate firms are marked with the MLS® logo and detailed information about the listing includes the name of the listing agent. This representation is based in whole or part on data generated by either the GVR, the FVREB or the CADREB which assumes no responsibility for its accuracy. The materials contained on this page may not be reproduced without the express written consent of either the GVR, the FVREB or the CADREB.